$0.003 Buys A Lot of Inspiration

The other day, Jonathan and I were walking from meeting to meeting in Fletcher Hall when I spied something yellow. It was a small Post-it stuck to a random place on the wall. Curious types, we investigated. What could it be? An oddly placed reminder? A simple sketch? A lovenote?

Nothing.

Oh well.

But then I started thinking. How many other people stopped to see what was written on that tiny, out-of-place piece of media? How many of those people pass by all of the noise that occupies the designated campus advertising spaces? With 3.2% of the ad space of a traditional 8 1/2 in x 11 in paper, that Post-It grabbed two people’s attention who, up to this point, habitually ignore every traditional flyer in the building.

Big bucks are spent to grab attention.

What is a 1.5 inch x 2 inch Post-It note worth?

On Amazon.com I can buy 600 of them for $1.90 (not counting shipping and taxes). A little math tells me that each yellow slip of paper is sold for around $0.003. Really? Just one-third of a cent? How could such a tiny thing command so much attention?

Disruption and differentiation.

It was in a weird place, in a weird format. It didn’t make sense. It made me ask questions. Why is there a Post-It note there? What’s written on it? What could be written on it? That Post-It was so out of place, so random, so different, it begged our attention. We were too curious to pass by. The resulting conversations have been awesome! The new ideas for marketing and advertising the CEO Club are… well, you’ll see.

The other day, I found a new use for a mini Post-It. A walk through Fletcher Hall with a friend, an eye for the misplaced, mild ADD, and a yellow 1.5 in x 2 in Post-It brought about hours of creative conversation. At $0.003, that’s the best bargain I’ve ever gotten.

- Joe Ellis, Leadership Team

Planet Smile WINS Creating Winds of Change Contest!

Earlier today, the CEO Club at UTC (that’s us…) announced to the Creating the Winds of Change contestants that out of all the ideas submitted, Planet Smile by Chris Morrison took the cake! Sadly, there wasn’t any actual cake. For anyone. Chris Morrison, an Entrepreneurship student graduating this December, presented an initiative that will truly make you smile.

Chris shortly after hearing that he won...

Upon notice of this contest, Chris began wondering how he could possibly make a difference in his community. As a part time employee and full time student, he didn’t feel he had the resources to make a difference. But that was the challenge we put forth: what can you do with what you have to make a difference?

Remembering all the people he had heard speak of taking mission trips around the world, he realized they always noted a need for improved dental hygiene. A little research revealed to Chris just how widespread this problem is.

Various organizations, like Dentists Without Borders, work to improve the dental hygiene of people in need by traveling to various locations to give aid. However, the supplies needed aren’t free for the organizations administering aid, and they aren’t accessible for the people who need them most. A toothbrush can prevent the onset of horrible infections and tooth decay. It can affect overall health. To you and me, a toothbrush is a couple bucks, an assumption, an afterthought. To someone who has never brushed their teeth, a toothbrush could change their life.

So how do we give them toothbrushes?

How often do you use any of the items in the dental hygiene baggy you get after a dental appointment? Maybe they get stashed with your travel size items or put in your guest bathroom. Generally, we all go out and buy our preferred toothbrushes and toothpaste instead.

With this in mind, Chris dreamt up Planet Smile, an initiative to partner with dentists throughout the community to donate those dental hygiene kits that get left behind. Rather than sending every patient home with something they won’t use, dentists will ask if the patient would instead like to donate her kit to Planet Smile. Planet Smile will also partner with local organizations and community health centers that have direct contact with people needing dental supplies, so the donated supplies go directly to them. It’s a simple process of getting patients to donate what they typically don’t want, then getting those donations to the right organizations for distribution.

What makes Planet Smile truly resourceful is the supplies are already available and simply need to be relocated. Chris is truly a social entrepreneur. He saw a need and wanted to do something about it, not only in the local community but also in the global community. That vision for growth to a global scale is what made Chris’s initiative stand out among the crowd.

The Company Lab committed $500 to the contest winner, so Chris has been provided with $500 towards the implementation of Planet Smile. Chattanooga Stand will be partnering with Chris, helping him make connections with local movers and shakers to get this idea in progress. He is now a bona fide Member of the CEO Club, at no charge to him. Rock Creek Outfitters contributed a free Keen courier bag for all his important business plans (and the donated toothbrushes he’ll be running around with). With all the publicity he’s getting, he should be upper class by Tuesday.

Check back here to stay updated on where this initiative goes. You can also follow us on Twitter or connect with us on Facebook to stay posted. We can’t wait to see Planet Smile get up and running! So again…

CONGRATULATIONS CHRIS!

- Emma Smith, Leadership Team

“You are a Social Medium” with Mark Schaefer

Bam! It’s official. Tuesday, September 27, at 3 pm the CEO club will host, “You are a Social Medium” with Mark Schaefer in the Chattanooga Room (above the University Center computer lab). Mark is a social media and marketing master! He knows what we need to know about:

  • self-branding
  • social media in the work environment, including job searching
  • current and future trends in social media.

…and he’s coming to UTC to break it down for us! Mark this date and time: Tuesday, September 27 at 3 pm! Also, take 4.5 minutes to check this guy out in the video below, @ businessesgrow.com and on Twitter @markwschaefer.

Can’t wait to see you there! It’s going to be great!

Interns Be Aware

Last Thursday night, the CEO Club cut our weekly hangout at Jefferson’s short and took a trip over to The Company Lab to see what was going on with this CXP internship social. What a surprise!

We arrived to a packed house, full of students and businesses from all over Chattanooga. There is an apparent need for internships and more events like this to connect those who are looking for development to those who are looking to develop.

Two hours later, the dust had settled and here are some things we took away from the event:

  • Internships are out there! Contact career services or external affairs office to find who is looking to connect.
  • Paid internships are great but there more things to be gained from working in our business community than cash.
  • There are some really great startups in our area. If you are looking to get in on the ground floor and really contribute to the direction of a business, connect with these companies. The Company Lab has the hook up.
  • A lot of employers were looking for students with creative and critical thinking skills. Challenge your mind every now and then. It may come in use when you’re job hunting.
  • Sell yourself! If you don’t have the necessary skillset, just be great! Great employers will often create positions for great talent.
  • Even if you have an internship, take advantage of opportunities to find better positions and to network with potential future employers/colleagues.

Check out the photos on our Facebook page to see what opportunities were available. Email us at UTCCEO@gmail.com or stop by The Company Lab to find out more about the companies who made it out.

- Joe Ellis, Leadership Team

“Creating the Winds of Change” Contest

Do you want to change the world? Do you at least want to change your world?

Do you have a great idea to change Chattanooga or the UTC community for the better? Do you have the resources and work ethic to make it happen?

We want to know!

As part of the programming around the First Year Reading Experience at UTC, the CEO Club is holding a Social Entrepreneurship contest. In honor of the accomplishments of William Kamkwamba, author of The Boy Who Harnessed the Wind, we are searching for the best idea for changing the local community. When he was a boy, Kamkwamba built a windmill to provide electricity to his home village of Malawi. With few resources, Kamkwamba met great results.

So, we are looking for that same tenacity and inventive spirit in Chattanooga.

If you are a UTC student, you can submit your idea in 250 words (or less) explaining what you plan to do to improve the community and how you plan to go about it. The best idea will receive recognition on this blog and UTC.edu, as well as any other news sources that pick up on the event. You’ll get a free courier bag from Keen, provided by Rock Creek Outfitters. You’ll receive membership to the CEO Club. AND, with the help of Chattanooga Stand and The Company Lab, the CEO Club will award the winner $500 towards the implementation of this project.

The submission deadline is September 14th. The winning entry will be announced on September 21st.

If you have been cooking up a solution to a problem you see, submit it!  If you know anyone who’s full of good ideas but lacking motivation, encourage them to submit an idea. We can help bring it about.

Check out our page on the contest to see our snazzy flyer (we designed it in Microsoft Word, so there) and find out more info. If you still have questions, feel free to email us at utcceo@gmail.com or connect with us on Twitter or Facebook.

We look forward to reading your entry!

CEO Club Has A Blog

Hey friends and fans! We have a blog, and you found it!

Thanks for taking the time to check out what we’re working on. We have some great things in the works. Lots of posts to follow.

We’re brainstorming ways to launch sustainable on-campus businesses that won’t violate current UTC agreements (ahem, Aramark). Our next entrepreneurship contest is in the works. We are attracting the attention of community liaisons and professional marketers who want to find out more about what we are up to and help where they can.

These are exciting times. We’ve been thankful and humbled by the support and response we’ve gotten so far. We have great expectations for things to come.

Stay tuned!